Product Manager (m/w/d)

Genel Nitelikler ve İş Tanımı

**Job Summary** We are looking for a strategic and results-driven TV Product Manager to join our Insights and Innovation team. The role involves a holistic approach to product management, combining core skills with specific emphasis on Go-to-Market (GTM) strategies tailored to address the needs of the European markets. **Key Responsibilities** 1. **Strategic Product Planning** - Develop and execute annual TV product planning and strategy. - Formulate Go-to-Market strategies. 2. **Market Analysis and Positioning** - Analyse channel dynamics and formulate effective channel strategies. - Conduct in-depth market benchmarking and positioning analysis. 3. **User-Centric Approach** - Lead the collection and analysis of user requirements specific to the European market. - Engage in direct communication with end-users, understanding unique preferences and needs. - Translate user insights into detailed product specifications, feature lists, and Minimum Viable Products (MVPs). 4. **Documentation and Collaboration** - Break down insights into clear and concise Product Requirement Documents. - Collaborate closely with Engineering and Design teams to align product development with market strategies. 5. **Go-to-Market Execution** - Implement effective go-to-market strategies, including product training, test magazines, benchmarking, demos, and launch events. 6. **Reporting and Relationship Building** - Regularly report to executive management leaders, providing strategic insights. - Recommend products to drive business growth. - Build and nurture strong relationships with key stakeholders, both internal and external. 7. **Law and Legislative Requirements ** - Regular check of new laws and legislative requirements in Germany and other EU countries including summary of findings. - Internal communication and progress tracking so that requirements are completely implemented before getting effective. **Qualifications** - Bachelor's degree or equivalent qualification - Proven experience in product management with a focus on Go-to-Market strategies - Proficient in channel analysis, market positioning, and user-centric product development - Strong analytical skills, effective communication skills, with the ability to engage with senior leadership - Proficiency in Microsoft Office tools (Word, Excel, PowerPoint), and delivering actionable insights - Excellent English skills